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Research papers

The readers view

Optimizing the layout of front pages becomes more and more important for daily newsstand papers in order to catch the buyers attention. Therefore a technique had to be developed, whose intended aim was to work out indications of the readers...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Martin Vogelmann
Company: CZAIA Marktforschung GmbH
November 1, 1995
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Citation

Vogelmann, M. (1995a, November 01). The readers view. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-readers-view